How to Choose Colors for Your Custom Dog Gear

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Choosing colors should be fun, not complicated. Use the tips below to pick a look that fits your dog, your lifestyle, and how you’ll use the gear every day.

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Match Your Dog’s Coat

Some colors naturally stand out more depending on fur color.

• Dark coats (black, dark brindle): Bright and neon colors really pop

• Light coats (cream, white): Almost any color works, especially bold shades

• Brown, red, or sable coats: Blues, teals, purples, and greens are great contrasts

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Think About Your Style

Your dog’s gear can match your vibe just as much as theirs.

• Bold & playful: Neon or high-contrast color combos

• Soft & cute: Pastels or lighter tones

• Classic & clean: Black, gray, or simple neutrals

• Outdoorsy & natural: Sage, olive, brown, or muted blues

 

Consider Visibility

If you walk early in the morning, late at night, or near traffic, brighter colors help your dog stand out.

• Neon and bright colors are easier to spot

• Dark colors look sleek but may be harder to see in low light

• Mixing a bright strap with neutral hardware gives you the best of both worlds

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Keep Color Combos Simple

When choosing more than one color:

• Pick one main color and one accent color

• Let one color stay neutral to avoid a busy look

• When in doubt, a bright color paired with black or silver hardware always works

 

Match Your Dog’s Personality

Sometimes the right choice just feels obvious.

• Goofy, high-energy dogs shine in bold colors

• Calm or serious dogs look great in darker or neutral tones

• If your dog already has a “signature color,” trust it

  

Still Not Sure

There’s no wrong choice. All colors are durable, easy to clean, and made to be used. Pick the color that makes you smile when you imagine your dog wearing it.